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Hunkemöller

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Time to be seen: 3D experience

Long-term relationships with our customers - we're a fan. You develop a strong bond, mutual trust, and together you are prepared to push boundaries.

Just as in every long relationship, you want to keep things interesting. Our favourite way of doing that is with fast and above all innovative solutions.

Our relationship with Hunkemöller goes back many years. One of our projects was the creation of the HKM Academy, which teaches knowledge and skills to their employees worldwide. And together, we won two gold Learning Technologies Awards for the onboarding programme Live it Up.

Brand event

Hunkemöller recently faced a huge challenge. Their Brand Event is the annual highlight for the entire company. This is when employees from all over the world come together. Everyone admires the new collection on the catwalk, raises a toast to the successes achieved and together welcomes the launch of the coming season.

Coronavirus obviously disrupted the plans. A full-scale party was out of the question. Hunkemöller was forced to turn to product videos and a brand movie. But they wanted more... and so they called in TinQwise Immersive.

How do you create a show online? How do you inspire employees all over the world to make the coming year a great success too? How do you organise a joint experience if everyone is sitting at home alone?

3D experience

TinQwise Immersive developed a stimulating and fascinating platform for the filmed content.

In just five weeks, the concept of an exciting 3D fantasy world with game elements was invented, developed and technically implemented.

With 'Time to be seen' as the connecting theme, you take an interactive dive into the 3D environment. You travel through the themes of the new collection, which all have their own world and atmosphere. On the way, you encounter behind the scenes films and interviews about the company and the collection.

The journey feels like an exciting and immersive rollercoaster. And because all the employees share this unique experience at the same time on their phones, tablets or computers, it still feels like a communal live event.

Evelien Post

Global Internal Communications Manager, Hunkemöller

'The Brand Event was really raised to the next level, partly due to the flexibility, creativity and strong focus of TinQwise Immersive. And from the many compliments we received from our employees worldwide, we seem to have achieved our goal: the brand movie has never been received so enthusiastically. A live event is obviously the most fun, but this was an amazing alternative.'

Co-creation

Our close partnership with Hunkemöller paid off here too. To create a sense of unity, the 3D world seamlessly aligned with the design of their filmed content. And their amazing catwalk show took us on another journey through the various fantasy worlds. A worthy Grand Finale!

Functional design

The design and animations were created by Stolen Goods. Their challenge was to not only make the design visually attractive, but to keep it simple too. Because TinQwise Immersive needed to ensure that the same experience was communicated all over the world, with any strength of Wi-Fi signal and on devices of any age. The fact that this was successful was extremely gratifying!