Talking about online retail
How do you help over 9 million customers find exactly the right product every day? Bol.com has the answer. One important ingredient in their success formula: the customer journey, in which nearly 2,000 bol.com employees all play a role.
The customer journey describes what motivates people to buy something. What are their needs? And who does what when at bol.com to meet those needs? Relevant questions for new and existing employees.
So, we made them an interactive chatbox which provides answers in a fun, motivating and informative way to questions like these and more.