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Rabobank

Learning method:

Learning campaign

The case

Know what's right & do the right thing

Scoring 8,2/10 on engagement regarding compliance learning? Is that even possible? Most people consider compliance to be something unrelated to their jobs. It’s seen as a module and some green checkmarks made by HR, often on topics employees don’t deal with in their everyday lives. But it pays to be compliant. Rabobank wants all their employees around the world to make the right decisions on their own, based on rules everyone is familiar with. This made TinQwise develop the Rabobank ‘Right’ online learning campaign; an easy-access tool that makes employees more effective and demonstrably more compliant.

Smarter

The online training program ‘Right’ has been developed for as many as 18.000 Rabobank employees, located all over the world. It uses locally selected content based on the overall rules, so people are moved by the proximity of vision, stories and examples.

Learning about compliance isn’t just about informing people, but also about inspiring them. Spreading the right kind of culture within an organization. That’s the only way to manage sustainable success.

More social

Compliance isn’t something you do for your own good. You do it for other people and the greater good. That’s why we focus on social ways of learning at TinQwise, creating social accountability.

The online learning campaign ‘Right’ makes employees understand the impact of their choices by letting them experience other people’s perspectives. By stimulating them to enter a dialogue and to work together with peers, but also by seeing each other’s answers and adding to them. That’s how they create their own content, and how learning becomes a social activity.

Measure what you treasure

‘Right’ is an excellent fit with the daily activities of the employees, which can best be seen in the evaluation. Users rank ‘Right’ as high as an 8,2. Not only is the content relevant, but it made a lot of knowledge stick with people: they ranked the knowledge they gained as a staggering 8,4.