Interactive story for 500 food specialists
IKEA sells safe and high-quality food in its restaurants and bistros. The process starts by purchasing the right products. Buyers always look closely at the food labels. But there are more and more food labels, which is why IKEA is raising its standard with a new guideline: Buyers may only order from suppliers with a quality mark recognised by the Global food Safety Initiative (GSFI).
How do you make sure that 500 food specialists know all about GSFI, understand the importance of the new guideline and then purchase the right items? Because these professionals have busy schedules, we decided not to develop a standard compliance training course. Instead, we created an interactive story in which we invite the specialists into the world of the customer and the supplier.