IKEA

The case
Interactive story for 500 food specialists

Interactive story for 500 food specialists

IKEA sells safe and high-quality food in its restaurants and bistros. The process starts by purchasing the right products. Buyers always look closely at the food labels. But there are more and more food labels, which is why IKEA is raising its standard with a new guideline: Buyers may only order from suppliers with a quality mark recognised by the Global food Safety Initiative (GSFI).

How do you make sure that 500 food specialists know all about GSFI, understand the importance of the new guideline and then purchase the right items? Because these professionals have busy schedules, we decided not to develop a standard compliance training course. Instead, we created an interactive story in which we invite the specialists into the world of the customer and the supplier. 

Markus Lüken, IKEA

“Thank you so much for the delivery of the master version of GFSI. It was a very positive experience to use it on various devices with NO issues if it comes to technology.”

Markus Lüken, IKEA

Micro-learning

The interactive story is a short learning intervention that lasts ten minutes and can be followed on a mobile phone, tablet and/or desktop. It’s the perfect example of microlearning, a learning method often used for busy professionals. It means they can learn where and when it suits them. And it’s fun! Informative texts alternate with questions and interaction. 

Micro-learning

Micro-animations & WhatsApp

A good interactive story inspires and surprises people. That’s why a lot of attention is paid to micro-animations. Buttons and texts move during use and the food specialists also receive unexpected WhatsApp messages from an auditor.  

Performance Support

The food specialists must verify the certificates of quality marks. We help them do this by linking to the verification page during the story. This is a type of performance support.  

Performance Support

Prototyping 

IKEA wanted to start straight away. We therefore created a prototype together. This quickly provided clear insight into the structure of the story and areas for improvement. We then tested the prototype on a group of food specialists. Thanks to their feedback, the final product was received enthusiastically by all the buyers. 

Like to read more?

Have a look at the 360 ​​Food Safety Experience that we created with IKEA and with which we won two Learning Technologies Awards!

Like to read more?

These TinQers have worked on this learning tool