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Belfius

Learning method:
The case
Digital savviness

Digital savviness

Belfius sees the digital revolution as an opportunity to get closer to their clients, which is why they are very progressive in mobile banking. That changes a lot of things for Belfius employees. Destination Digital has been launched to involve all employees in this change of mindset and skills. Destination Digital is a mobile learning platform where employees can improve their knowledge and skills every week in an original and playful manner.

Smarter

The digital journey by Destination Digital has several levels and check points with short learning bites and mini-games ranging from 3 to 5 minutes. Every week, new check points are published so everybody can learn at their own pace and the learning process remains refreshingly pleasant. 
Smarter

More social

If an employee runs into trouble or has any questions, they can reach the 650 Digital Masters. They stimulate employees and help them move along. The Digital Masters will receive more information about the contents and their role thanks to webinars and extra check points, thereby forming a crucial part of the success behind Destination Digital.
More social

Results

It sure is a great success! In only one year, as many as 5,000 participants received their digital certificate. 87% of the also indicated that their digital mind had received a strong boost. That was exactly the goal of this project – and why it was later awarded a L&D award.
Results

Learning campaign

Destination Digital is a full mobile first learning campaign. By dividing the contents over a period of time, the amount of learning retention stays high. We’ve applied as much as possible of the learning principle Spaced Learning; even the content of the program isn’t developed all at once, so we can respond to current affairs and feedback from the target audience. This makes the interventions customized, current and personal – an important approach when changing attitude and behavior.
Learning campaign

Learning

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