Employees: Employer branding
A company's own staff – HR's main responsibility – is still the largest group. We communicate the essence of a brand to employees using best-in-class interfaces. And those employees breathe their brand. Sure, they have the knowledge – but they are also the best brand ambassadors you could ever wish for.
For some of our clients, their brand is their most valuable asset and they employ a lot of consumer-facing staff. So it's quite common for them to use learning for employer branding. Retailers like Hunkemöller, Rituals and G-Star go a step further than just product updates and straightforward skills training. Learning is an experience. It's surprising.
Hunkemöller is a great example. Through Live it Up! and the academy they have set up an employer branding campaign to recruit 20,000 new employees – and to transform their own employees into ambassadors!